RESEARCH ARTICLE
Maximizing performance through CSR: The mediator role of the CSR principles in the shipbuilding industry
Lorena Para-González,
Carlos Mascaraque-Ramírez,
Clara Cubillas-Para,
Lorena Para-González
Social Sciences Faculty, University Isabel I, Burgos, Spain
Search for more papers by this authorCorresponding Author
Carlos Mascaraque-Ramírez
Naval Architecture Technology Department, Faculty of Naval and Oceanic Engineering, Technical University of Cartagena, Cartagena, Spain
Correspondence
Carlos Mascaraque-Ramírez, Naval Architecture Technology Department, Faculty of Naval and Oceanic Engineering, Technical University of Cartagena, Paseo Alfonso XIII, 52 (30203) Cartagena, Spain.
Email: carlos.mascaraque@upct.es
Search for more papers by this authorClara Cubillas-Para
Faculty of Business Economics, Technical University of Cartagena, Cartagena, Spain
Search for more papers by this authorLorena Para-González,
Carlos Mascaraque-Ramírez,
Clara Cubillas-Para,
Lorena Para-González
Social Sciences Faculty, University Isabel I, Burgos, Spain
Search for more papers by this authorCorresponding Author
Carlos Mascaraque-Ramírez
Naval Architecture Technology Department, Faculty of Naval and Oceanic Engineering, Technical University of Cartagena, Cartagena, Spain
Correspondence
Carlos Mascaraque-Ramírez, Naval Architecture Technology Department, Faculty of Naval and Oceanic Engineering, Technical University of Cartagena, Paseo Alfonso XIII, 52 (30203) Cartagena, Spain.
Email: carlos.mascaraque@upct.es
Search for more papers by this authorClara Cubillas-Para
Faculty of Business Economics, Technical University of Cartagena, Cartagena, Spain
Search for more papers by this authorAbstract
This research studies the relationship between the compliance with the five principles of the Corporate Social Responsibility (CSR) and the performance of the shipbuilding industry. Recent studies have shown signs of a positive relationship between these concepts, although these studies are limited to certain specific fields, existing a need for detailed research in other sectors, such as shipbuilding. A longitudinal analysis of the shipbuilding sector performance is presented, considering the trends of the last five years in the five continents, considering the most relevant shipyards. Two types of results are evaluated, current contracts and new contracts, which provides respectively a perspective of the current and future strategy of the organizations. This research identifies a clear positive trend between organizations' efforts (in terms of CSR principles) and improvement in their results. This recognizes CSR as a tool that not only improves the company's image in society, but also enhances performance.
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