RESEARCH ARTICLE
Using big data to evaluate corporate social responsibility and sustainable development practices
Adriana Barbeito-Caamaño,
Ricardo Chalmeta,
Adriana Barbeito-Caamaño
Departamento de Lenguajes y Sistemas Informáticos, Grupo de Investigación en Integración y Re-Ingeniería de Sistemas (IRIS), Universitat Jaume I, Castellón, Spain
Search for more papers by this authorCorresponding Author
Ricardo Chalmeta
Departamento de Lenguajes y Sistemas Informáticos, Grupo de Investigación en Integración y Re-Ingeniería de Sistemas (IRIS), Universitat Jaume I, Castellón, Spain
Correspondence
Ricardo Chalmeta, Departamento de Lenguajes y Sistemas Informáticos, Grupo de Investigación en Integración y Re-Ingeniería de Sistemas (IRIS), Universitat Jaume I, 12006 Castellón, Spain.
Email: rchalmet@uji.es
Search for more papers by this authorAdriana Barbeito-Caamaño,
Ricardo Chalmeta,
Adriana Barbeito-Caamaño
Departamento de Lenguajes y Sistemas Informáticos, Grupo de Investigación en Integración y Re-Ingeniería de Sistemas (IRIS), Universitat Jaume I, Castellón, Spain
Search for more papers by this authorCorresponding Author
Ricardo Chalmeta
Departamento de Lenguajes y Sistemas Informáticos, Grupo de Investigación en Integración y Re-Ingeniería de Sistemas (IRIS), Universitat Jaume I, Castellón, Spain
Correspondence
Ricardo Chalmeta, Departamento de Lenguajes y Sistemas Informáticos, Grupo de Investigación en Integración y Re-Ingeniería de Sistemas (IRIS), Universitat Jaume I, 12006 Castellón, Spain.
Email: rchalmet@uji.es
Search for more papers by this authorAbstract
This paper shows an alternative method to evaluate sustainable development and corporate social responsibility (CSR) practices based on the opinions of companies' stakeholders expressed on Twitter. An application of the method is performed with the Inditex textile group. This paper shows two important findings: (a) knowledge about companies' CSR practices and stakeholders opinions can be obtained using big data to analyse CSR information about the company on online social networks; and (b) there are important differences between the contents of the sustainability report of a company and the CSR opinions of its stakeholders on the internet. These findings have benefits for the company's stakeholders, who will be able to know the CSR practices of a company in a more objective way, and for the company, which will be able to improve its CSR performance and communication strategy, as well as the stakeholder engagement.
Supporting Information
| Filename | Description |
|---|---|
| csr2006-sup-0001-Supinfo.docxWord 2007 document , 13.9 KB | Appendix S1: Supporting information |
Please note: The publisher is not responsible for the content or functionality of any supporting information supplied by the authors. Any queries (other than missing content) should be directed to the corresponding author for the article.
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