Volume 76, Issue 1 p. 211-265
ARTICLE

Inalienable Customer Capital, Corporate Liquidity, and Stock Returns

WINSTON WEI DOU

Corresponding Author

WINSTON WEI DOU

Correspondence: Winston Wei Dou, University of Pennsylvania, 2318 Steinberg Hall-Dietrich Hall, 3620 Locust Walk, Philadelphia, PA 19104; e-mail: wdou@wharton.upenn.edu.

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YAN JIDAVID REIBSTEINWEI WU

WEI WU

Winston Wei Dou and David Reibstein are with University of Pennsylvania. Yan Ji is at Hong Kong University of Science and Technology. Wei Wu is with Texas A&M University. The paper was previously circulated as “Customer Capital, Financial Constraints, and Stock Returns.” We are grateful to Wei Xiong (the Editor), an anonymous Associate Editor, and two anonymous referees for constructive suggestions. We thank Hengjie Ai; Markus Baldauf; Frederico Belo; Alex Belyakov; Christa Bouwman; Adrian Buss; Jeffrey Cai; Zhanhui Chen; Will Diamond; Lukasz Drozd; Bernard Dumas; Paolo Fulghieri; Alexandre Garel; Lorenzo Garlappi; Ron Giammarino; Stefano Giglio; Vincent Glode; Itay Goldstein; Naveen Gondhi; Francois Gourio; Jillian Grennan; Po-Hsuan Hsu; Shiyang Huang; Chuan-Yang Hwang; Don Keim; Leonid Kogan; Adam Kolasinski; Doron Levit; Dongmei Li; Kai Li; Xiaoji Lin; Asaf Manela; Neil Morgan; Christian Opp; Pascal Maenhout; Hernan Ortiz-Molina; Carolin Pflueger; Yue Qiu; Adriano Rampini; Nick Roussanov; Leena Rudanko; Dejanir Silva; Alp Simsek; Bruno Solnik; Rob Stambaugh; Roberto Steri; Sheridan Titman; Kumar Venkataraman; Jessica Wachter; Neng Wang; James Weston; Toni Whited; Yu Xu; Jialin Yu; Morad Zekhnini; Lu Zhang; Bart Zhou; John Zhu; as well as seminar participants at HKU, HKUST, INSEAD, NTU, Philadelphia Fed, SMU, Texas A&M, UBC, Wharton, AFA, EFA, CFEA, MFA, NFA, Rising Five-Star Workshop at Columbia, and AMA for their comments. We also thank Michael Sussman, John Gerzema, Anna Blender, and Dami Rosanwo of the BAV Group for sharing the data, and Ed Lebar and Alina Sorescu for guidance on data processing. We thank Dian Yuan, Haowen Dong, and Hezel Gadzikwa for excellent research assistance. Winston Dou is grateful for the financial support of the Rodney L. White Center for Financial Research. The authors do not have conflicts of interest to disclose, as defined in The Journal of Finance disclosure policy.

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First published: 10 July 2020
Citations: 45

ABSTRACT

We develop a model in which customer capital depends on key talents' contribution and pure brand recognition. Customer capital guarantees stable demand but is fragile to financial constraints risk if retained mainly by talents, who tend to quit financially constrained firms, damaging customer capital. Using a proprietary, granular brand-perception survey, we construct a firm-level measure of the inalienability of customer capital (ICC) that captures the degree to which customer capital depends on talents. Firms with higher ICC have higher average returns, higher talent turnover, and more precautionary financial policies. The ICC-sorted long-short portfolio's spread comoves with financial constraints factor.

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